Journal
What we have measured, and who measured it.
Notes on making marketing video that gets watched. Every number here is attributed to a named study, and when the studies disagree the disagreement is the article.
- SearchWhy Google stopped showing your video, and what it takes to get it backGoogle narrowed video results to pages where the video is the main content. The requirements are short, public, and a marketing page with a video in it fails the first one. · 7 min
- DistributionThe feed watches on mute, and your video has to survive itFour studies, four incompatible numbers, and one conclusion none of them contradict: if the argument only exists in the audio, most people never hear it. · 7 min
- CraftHow long should a marketing video be?Two platforms have published the answer from tens of millions of videos. The curve they describe is not the one the round numbers imply. · 8 min
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